Alexander Graham Bell, inventor and the second President of the National Geographic Society once wrote: "The most successful men in the end are those whose success is the result of steady accretion.”
We were brought on to help create a new highly dynamic digital experience for National Geographic Magazine. The brand is known for visual storytelling, we wanted to build something that would show readers that rather than tell them. Bigger pictures was the first simple step along with integrated stories that had multimedia capability. A key differentiator of the society is their archive so we wanted to have the ability to not only access 125 years worth of content but also mix and match that content with present-day articles into editorially-themed or celebrity-curated collections. This feature has earned the project the nickname: “The Living Archive.”
A big goal for us was once we brought a reader in we wanted them to go further down the rabbit hole. Jump in and get lost....
Role: Strategy, Creative Direction, Design, Curation, UX
Awards: SPD Best Website (Gold), POYi Best Website (Judges' Special Recognition)