Our friends at the Smithsonian Institute asked us to come up with cover concepts for their new travel magazine called Journeys that will "contain beautifully written, engrossing reportage for travelers or would be travelers seeking the historical and cultural back story on the places they visit."
Since Journeys is one of 4 new quarterly magazines, we pitched a system that would be scalable to each of these publications and beyond. We wanted each of these publications to feel unique, but still part of a robust and branded portfolio of magazines. We pitched the use of color to identify each quarterly. Then, we tried a number of cover architectures that would work with whatever type of content the Smithsonian editors wanted to use.
Role: Creative Direction, Design.