Laird is a renaissance man who quit his job as a wine cellar designer to start his own design company, specializing in entertaining products.
The boar's head as the symbol of his company for two reasons: in celtic mythology, it represents courage and strength; however, in heraldry, a boar's head symbolizes hospitality. This combination spoke to both Laird's stoic nature and the type of products he designs.
Role: Branding, Creative Direction, Design