When Managing Editor, Gabriel Dance, joined former New York Times Executive Editor Bill Keller at The Marshall Project, it was clear that the new publication would contribute something special to the journalism community. They asked us to help solve the UX and design of the new site, a thrilling opportunity, and an absolute yes. The Marshall Project is a non-profit, single-topic, digital journalism publication dedicated to high-quality coverage about the US criminal justice system.
Our common goals were simple: to create a design system that emphasized their high-quality content and made for a great reading experience with easy discovery of more stories. We developed a story feed system that supported their specific mix of content and added a few distinctive flourishes, features and interactions. We worked to develop smart design solutions that visually paid homage to the time period of their namesake, Thurgood Marshall, but still felt modern and updated.
The project was the perfect mix of things we love at morel: design + mission-driven journalism + brilliant clients with a shared passion for making smart and beautiful products.
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Role: Creative Direction, Design, UX, Project Management